The Ford Maverick is a compact car that was manufactured by Ford from April 1969 to 1977 in the United States, Venezuela (first country outside the States to produce them), Canada, Mexico, and, from 1973 to 1979, in Brazil — employing a rear wheel drive platform dating to the original 1960 Falcon. Originally marketed as a two-door sedan at a price of $1,995, the Maverick was designed to be inexpensive to manufacture and maintain.
The name "maverick" was derived from the word for unbranded range animals, and the car's nameplate was stylized to resemble a longhorned cow head.
The Maverick was originally conceived and marketed as a subcompact "import fighter", intended to do battle with the Volkswagen Beetle and newer Japanese rivals for North America. The Falcon, Ford's compact offering since 1960, had seen its sales decimated by the introduction of the Mustang in 1964, and despite a redesign in 1966, was unable to meet the then forthcoming U.S. National Highway Traffic Safety Administration (NHTSA) motor vehicle standards that would come into effect on January 1, 1970. Consequently, the Falcon was discontinued midway through the 1970 model year, and the Maverick repositioned as Ford's compact entry. A bigger Falcon was a rebranded low-trim version of the Fairlane for the second half of the model year, then went away. Ford chose not to sell the European Escort in North America due to slow demand for the Cortina. However, the Escort name was introduced to North America in 1980, replacing the Pinto and stop-gap European Fiesta.
The Maverick's styling featured the long hood, fastback roof and short deck popularized by the Mustang, on a 103-inch (2.616 m) wheelbase — and featured simple and inexpensive to manufacture pop-out rear side windows rather than roll-down windows.
Nearly 579,000 Mavericks were produced in its first year. This rivaled the record-setting first year of Mustang sales (nearly 619,000), and easily outpaced the Mustang's sales of fewer than 200,000 in 1970.
- engine: V8
- capacity: 5000 cc
- horsepower: 175 HP
- gearbox: 4+1
- top speed: 180 km/h
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