In September 2006 Lancia officially announced the revival of the Delta name, with new cars to be built on the Fiat C platform, as reported in CAR Magazine.
This confirmed an earlier report, also in CAR Magazine, which highlighted the planned high-performance Delta Integrale model, along with the intention for the marque to return to the right hand drive UK market which they had abandoned in 1994. The world première of the new HPE concept was held at the 63rd Venice International Film Festival.
The new Lancia Delta was unveiled at the 2008 Geneva motor show. The Lancia brand was reintroduced to Scandinavian, Russian and Turkish markets in 2007. Commercial ambitions for the car appear more cautious than for earlier Deltas: British press reports nevertheless highlight plans for the new Delta to spearhead a return by Lancia to the UK market during 2009, in part to celebrate Lancia's centenary. The Delta was also featured in Dan Brown's Angels and Demons (film) adaptation and in a romantic movie called, Letters to Juliet.
Delta as well as being an historical name from Lancia’s past is also being interpreted this time around by Lancia as a mathematical symbol that stands for change, difference and evolution. Designed by the Lancia Style Centre, this car is aimed at the luxury end of the small family car segment. The Delta is 4.52 metres (178.0 in) long, 1.797 metres (70.7 in) wide and 1.499 metres (59.0 in) high, and has a wheelbase of 2.7 metres (106.3 in), 10 centimetres (3.9 in) more than the Fiat Bravo.
At the 2010 North American International Auto Show, a badge engineered version of the Delta under the Chrysler brand (a manufacturer now partially owned by Fiat) was unveiled as a concept car for a potential North American release.
Technical data:- engine: 4 cylinders
- capacity: 1956 cc
- horsepower: 165 HP
- gearbox: 6+1
- top speed: 214 km/h
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