Sunday 7 February 2016
The DeSoto (sometimes De Soto) is an American automobile marque that was manufactured and marketed by the DeSoto Division of the Chrysler Corporation from 1928 to the 1961 model year. The De Soto marque was officially dropped November 30, 1960, with over two million vehicles built since 1928.
After wartime restrictions on automotive production were ended, DeSoto returned to civilian car production when it reissued its 1942 models as 1946 models, but without the hidden-headlight feature, and with fender lines extending into the doors, like other Chrysler products of the immediate postwar period.
Until 1952, DeSoto used the Deluxe and Custom model designations. In 1952 DeSoto added the Firedome with its 276-cid Hemi engine. However, in 1953, DeSoto dropped the Deluxe and Custom names and designated its six-cylinder cars the 'Powermaster' and its V8 car remained the 'Firedome'.
At its height, DeSoto's more popular models included the Firesweep, Firedome, and Fireflite. The DeSoto Adventurer, introduced for 1956 as a high-performance hard-top coupe (similar to Chrysler's 300), became a full-range model in 1960.
In 1955, along with all Chrysler models, De Sotos were redesigned with Virgil Exner's "Forward Look." DeSotos sold well through the 1956 model year. That year, for the first and only time in the marque's history, it served as Pace Car at the Indianapolis 500. For the 1956 update Exner gave the DeSoto soaring tailfins fitted with triple taillights, and consumers responded by buying record numbers.
The 1957 had a well integrated design, with two variations: the smaller Firesweep, the Firedome/Fireflite body placed on the concurrent Dodge 122-inch wheelbase chassis with Dodge front fenders; and the Firedome and Fireflite (and its halo model Adventurer sub-series), based on the larger 126-inch wheelbase chassis shared with Chrysler. As was conventional in the era, subsequent years within the typical three-year model block were distinguished by trim, bumper, and other low-cost modifications, typically by adding bulk to bumpers and grilles, taillight changes, color choices, instrumentation and interior design changes and often additional external trim.
The 1958 economic downturn hurt sales of mid-priced makes across the board, and DeSoto sales were 60 percent lower than those of 1957 in what would be DeSoto's worst year since 1938. Also Ford Motor Company had introduced a new mid-price competitor for the 1958 model year with the Edsel. The sales slide continued for 1959 and 1960 (down 40 percent from the already low 1959 figures), and rumors began to circulate DeSoto was going to be discontinued.
- engine: V6
- capacity: 5793 cc
- horsepower: 105 HP
- gearbox: 4+1
- top speed: 145 km/h